Project Background
As a new brand in the seasonings market, if you want to rush into the market, you must first choose a strategic attitude. If you choose a low profile, it will actually be easy to deal with a lot. For example, the selected target market is a low-end block. From the overall marketing to the segmented bottle shape, packaging design, and even the taste of your soy sauce, you don't need to think too much. But remember the choice is a high profile to enter the market. Because your high profile will form a high price to reflect, so that all aspects of the relevant have put forward higher requirements. It also makes the market and consumers have higher requirements and expectations for your products. Specific to the packaging design we are responsible for, if you want consumers to pay the bill, you first need to be noticed by consumers on the shelf and be willing to pick it up and observe. And then have a good grip feel and the actual use of the dumping of the grip gravity distribution.
The design concept of bottle type can be roughly divided into 4 points:
First of all, simplicity: we define that the outline of the bottle must be concise. This simplicity means that the visual effect of the bottle is smooth and smooth. In this way, it brings consumers a more relaxed and refined sensory experience. At the same time, it is also in line with the aesthetic trend of our society.
Second, elegance: this word was rare in seasonings before. we extracted it. first, with the rapid rise of the concept of exquisite life, more young people are willing to show their skills. then their definition of seasonings is no longer a single seasoning, but an extension of exquisite life. At the same time, it is easy to remember that the main price range of soy sauce is still higher than that of conventional soy sauce, we hope that in addition to taste, the bottle type can also reflect the high-end positioning of good remember soy sauce.
Third, continuity: we are currently developing the first bottle model for good memory, but this is by no means the only one. Then our bottle type should have such a concept that it should meet the changes of different specifications of the same product line. It is also necessary to meet the continuity needs of other product lines launched by Haoji brand in the later period.
Fourth, humanization: soy sauce bottles are ultimately to be used by consumers, so how to better meet the countless times of different users, the comfort of dumping, is actually the most essential problem. To this end, we consider the height/diameter of the bottle type and whether the planned user's grip position can meet the requirements of comfort.
Based on the above four points, we hope that our bottles and packaging are not only beautiful and eye-catching, but also have a good grip and practical experience. For the good food to bring the characteristics of the bottle packaging, guide the user to choose a good memory. This is also the meaning of our design.