About OWLS DESIGN |
OWLS DESIGN is a design studio focusing on people's pet lifestyle. Our small partners come from the pet industry and new consumption fields. We personally feel and dig out users' pain points and itching points, and provide customers with systematic and professional full-process product development services, including brand planning, product definition, product design, product landing and market strategy analysis. In the new blue ocean of pet market, we have served brand 20 and accumulated a lot of industry knowledge. With the professional ability of professional background, we have sought one market breakthrough after another for customers and created explosive products for many mainstream brands.

Project background |
Fluid Animal · Cat Scratch Board Design

Project time |
2020.10
Through the analysis of market positioning, the market competition of multi-functional circular grab board with medium price is relatively small, so the brand's simple and detailed design style is continued, and this replaceable circular cat grab board is designed.

"About Appearance 」
The main body of the grabber uses 14 4mm horizontal stripes to make the overall shape more harmonious. The bottom is designed with a track ball toy, and the grabber is made of transparent plastic to give the grabber a "suspension feeling"

"About Function 」
400mm diameter grip surface can be replaced; The grip surface is concave and can be used as a nest. Built-in grimace toy track ball; The board has its own itching texture.
We think that in addition to the pain point function, adding a part of the itch point function is the icing on the cake for the product. For example, in the selection of surface grabbing materials, corrugated paper that is not easy to drop crumbs should be selected, and the presence of the bottom toy should not exceed the overall 1/5.

Say at the end |
It has been the design plan of the past two years, but as a resumption of trading and sharing, I have the feeling of "doing it again". The original market and the present have quietly changed, and now it is different from the feeling at that time.
Review the past and know the new.