Creative organization: Shanglai Industrial Product Design Co., Ltd.
Service Content: Product Strategy | Product Design | Innovative Structure Research and Development | Product Landing Follow-up | Scene Rendering | Graphic Design | Product Modeling | Brand Case

The UP DESIGN design team has partnered with Corning USA for the first time to provide a full range of design services for its brands and products. This time UP DESIGN, as the main trader, from product creativity, visual effects, scene rendering to planning and execution, takes the beauty of brand tonality and luxury as the communication strategy to help brand products successfully go on the market of small household appliances.

In order to match the tonality of Corning, we adopt a professional design strategy to integrate the "thick" attribute of the product itself with the tonality of the brand to show the texture and effect of the product. At the same time, through the creative point of the water ripple of the kettle body, it highlights the ultra-high refinement and elegant taste of the health pot. In the presentation of selling points, we try to use this simple but not simple way to clearly describe the "EK1001-KDNKZ" human personality characteristics, to show the brand strength and innovation.

Corning Health Pot simplifies life with innovation, and the UP DESIGN design team conveys innovation with creativity. By observing the popular trend of modern home decoration, we quickly grasp the important concept of simplicity and fashion, shape the main vision for the listing of Corning's new health pot, and create IN VOGUE vision for the new EK1001-KDNKZ.