If you have seen the movie "Wandering Earth", there have been two global emergency broadcasts in it, which delivered very important disaster relief information and news to the affected people. The terminal that receives the global emergency broadcast in the movie must be a high-tech product.
However, in real life, the equipment for receiving regional emergency broadcasts is a radio that many people think is outdated. It seems inconspicuous, but once you encounter sudden emergencies such as water and power outages, natural disasters, wars, etc., it can receive external information, which may be the last straw when you save yourself and ask for help.

Market Insights
Traditional emergency radio dilemma
Most of the emergency radios on the market are mainly emergency functions, with old-fashioned shapes, compact functions and small sizes. With the increasing diversification of electronic products and the increasing choices faced by consumers, the consumer psychology of seeking innovation and differences prevails.
For the brand side, we must constantly consolidate the existing advantages, tap new potential, extend new business, and actively meet the new demands of the market, so as to gain a firm foothold in the fierce market competition. And how to use the design to touch the minds of consumers, pry their needs, stimulate the desire to buy, it is particularly critical.

Product refactoring
Evolutionary Aesthetics, Beyond Imagination
The overall shape is round, feel comfortable, micro-arc curved surface design, echoing with the above aromatherapy lamp, more natural connection. The design with both home and affinity is perfectly integrated with the use scene. The engraved dial elements, combined with the iconic electroplated knobs and keys, complement each other, exude the charm of the baptism of years, and interpret the retro new fashion. Contrasting with the same color system, the contrast between bright plastic material and electroplated metal color adds to the layering of the product.

As an emergency radio, it has flexible Type-C interface charging, hand-cranked charging, solar panel charging functions, continuous power supply anytime and anywhere, USB high-power output, and reverse charging for mobile phones and other digital products. The push rod is used for radio frequency modulation, and can select AM, FM, WB and SW channels. The radio is equipped with SOS emergency lighting and LED lights, which can be used as work lights and atmosphere lights by adjusting the brightness of the lights through the knob. In addition, the top of the radio supports the installation of accessories, which can be transformed into an aroma lamp full of ritual, allowing the aroma to permeate the whole cabin and hide the delicacy in every minute.

Subvert the appearance design of traditional radios, break the deadlock of limited functions, interweave innovation and classics with color, increase the added value of products with design power, endow artworks with high-level appearance and outstanding strength, and meet the multi-level consumption of contemporary people Demand, inject vitality into traditional radios, bring consumers a new experience, and provide customers with more temperature services.

Brand Strategy
Directly hit the pain point, create a cool point
The Party A company that this case cooperates with is a disaster emergency radio. Although the existing classic emergency radios are on sale, facing the new consumption era that is not what it used to be, the consumption level is transforming to differentiation and high quality, and it is urgent to seek change.
Based on the brand appeal, redefine and redesign with color, retain the core emergency function of emergency radio, and create more decorative, ornamental and practical all-in-one creative products. Refuse homogenization, realize brand breakthrough, and color will break through one by one from three dimensions, put forward a plan to break the game, and play a good combination of innovation.
Excellence: Extend the original household attributes of emergency radio and create a high-level atmosphere at home
Yan Value Doctrine: The enduring fresh and retro style has a strong resurgence and can easily unlock fashionable life.
Extreme interaction: innovative design gives products new vitality and different achievements