With the improvement of people's living standards, consumption is also escalating, and people's needs have become more diversified and refined. It is no longer a one-size-fits-all product that can solve all needs. The advancement of Chinese consumers' lifestyles has gradually become subdivided around the "drink" matter, drinking more refreshingly, drinking more timely, and drinking more comfortably .... How to make the needs of consumers get immediate satisfaction It is a question that I have been thinking about.

As a mature coffee machine manufacturer with a history of 15 years, the parent company is the first choice for international coffee machine brand OEM cooperation. In the world's top ten capsule coffee machine brands, half of the machines are from the same factory.

In the field of coffee, domestic brands have inherent shortcomings compared with foreign brands, whether it is from the brand or cultural precipitation or technical reserves have no advantage. When the brand was established in 2015, the group atmosphere and preferences of Chinese consumers for drinking coffee had not yet been cultivated. How to create a coffee machine suitable for the habits of domestic consumers was a topic and goal that I wanted to explore all the time, but I couldn't get into it.

Convex design for the mind to plan a number of product series, to meet consumer demand for sophisticated lifestyle. First of all, starting from the demand side, the all-round layout of the product matrix, to create a series of products around the coffee lifestyle, through a variety of supporting solutions, gradually launched instant hot water dispenser, capsule coffee machine, milk bubble pot, etc., to meet a more comprehensive demand. The three can be used alone or in combination, so that coffee has more taste choices (Italian, American, latte) multiple coverage, to the needs of users first, to meet the needs of the family.

So far, more than 2 million Chinese families have used the series of products of the desired brand, with cumulative sales of several billion. The instant hot water dispenser and capsule coffee machine are also favored by many well-known five-star in China, adding a touch of bright color of science and technology aesthetics to the guest room. During the years of cooperation, Convex and Convex have helped Xinxiang become the head brand of the domestic aquatic product industry with accompanying design services. This year, Convex and Convex Design will continue to cooperate with Xinxiang and launch new improvement plans for drinking fountains and coffee machines based on market feedback.


Service brand: thought
Design Team: TOALL DESIGN
Design to create core value service content: industrial design, PI design, strategy consulting