Customer Name: Jiangsu Hanjiangfang Brewing Co., Ltd.
Service content: brand strategy design, packaging design, supplier management
Creation Time: 2019.09
At present, great changes are taking place in China's liquor market, and more attention is paid to brand investment. Among them, high-end and youthfulness are the two important directions of brand building. Based on targeting the key target consumer groups, we strive to convey emotions in the design, plant product genes, and inherit the national style, but break the stereotypes and trigger the desire to buy.
"Novelist" is one of the hundreds of scholars of ancient Chinese academic schools,
Collected folk stories and strange stories, which in ancient times meant storytellers,
The novelist takes different stories to different places.
In the form of a small jar of wine, it is convenient to buy. The large upper cover can be used as a wine container. Inspired by the concept of pop cans, the spout is slightly closed and has a unique shape. It is a bottle with distinct recognition in different scenes and is more classical in many modern bottle designs.
Advocating sharing, different colors express everyone's attitude towards life, the design concept inspired by cans makes the purchase decision easier and simpler, lights up the young color of each street corner, gives the product rich emotions, and shares with friends Share different stories.
In the design of the crowdfunding version, a collection of 5 color schemes was introduced: lemon yellow/iceberg gray/finch blue/lover powder/malt green
Novelist Liquor Joint 200 Explosions IP, Market, as a new generation of tide, aims to resolve people's inherent impression of liquor. Only by enhancing resonance can the purchase base of Z-era people be expanded.
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It must be white wine
Did you buy some?
There is no other meaning, just want to say a word
It's beautiful. Only I like the green one
Love, love!!! Blow this design
I like this creative design of small wine bottles, especially lemon yellow and sparrow blue. They are small and exquisite, and their colors make people appreciate and eye-catching. Young people have tasted fine wine. Exquisite small wine bottles can be used as a souvenir for small gift collection.
Great!! Looking forward to Ran Zi's Goose ~
Yes, it's the first time to see such a lovely white wine box. It's very suitable for our young boxes. It's suitable for collection. Can you summon the dragon?
It's really slightly smoked! Just like I saw Sprite's heart cool, I really want to drink it.
My God is so cute (● '●)
After reading this design, I have already smoked slightly. I am looking forward to the finished product, one box for each color!
This package is quite nice!
bravo !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Very interesting
I really like this design.