Mobile-tail is a studio that designs mobile accessories. We needed a flexible identity that can accommodate a wide variety of materials such as plastic, me-tal, fabric, silicone, and glass, as well as large and small sizes. Reflecting these environmental needs and the minimal and straightforward image pursued by the product identity of the mobile tail, we have constructed an alphabetic system that can be easily perceived in a 5x5 square grid and designed symbols and graphic motif patterns ba-sed on it. This symbol and logo type will be displayed in a variety of materials or media (channels) along with our mobile tail business.

Country
China

Year
2017

Client
MOBILE.TAIL

Affiliation
MOBILE.TAIL CHINA

Designer
MOBILE.TAIL CREATIVE CENTER, SEOUL

[K design award]
[www.kdesignaward.com/]