2023 IF Packaging Award
A set of low saturation color packaging, the fusion of rich color collocation and hourglass symbols, forming a set of elegant and advanced brand new symbols.
The visual design concept of a genkwa is derived from the cinnamon leaf genkwa, because the brand concept of a genkwa is to slow down the aging speed of women through more accurate scientific skin care, and then the Buddha time is solidified. Therefore, we use the goddess of laurel to explain the concept of the brand, because she is in Greek mythology, the youth is forever, never aging.
The LOGO of a genkwa is taken from the form of the laurel leaf flower. The main visual part of the product uses two distinctive symbols, namely the silhouette of the hourglass and the inverted number.
The first is the core part of the picture, which is the shape of the hourglass. It shows the relevance of the whole brand concept to time. The hourglass is presented through a double layer of paper, and the outer surface is hollowed out with an hourglass silhouette. In this way, the packaging is more three-dimensional.
The number in the middle of the hourglass is a combination of the cinnamon leaf and the number, and we turn it over, so that the match with the hourglass as a whole shows that a genkwa has the ability to go back in time and help women return to their young state.
A genkwa pursues visual comfort and hopes that when consumers see this set of packaging, they feel novel but gentle and elegant. Therefore, the whole set of packaging style adopts a color matching method different from that of traditional skin care products. The low saturation color system used in the whole series makes the whole set of outer packaging design more elegant and simple, and conveys gentle power.