The customer asked us to design a leafless tower fan mainly sold in China. The selling price in the middle and low end of the 299 market needs to adapt to the domestic home environment, with simple style and its own characteristics, highlighting the selling points of large air outlets.

After understanding the needs of customers, through preliminary analysis, I found some entry points suitable for this project from some architectural style designs and interior home decoration designs. Because the internal structure of the product is arranged in a rectangular shape, the shape of the square rounded corners can better reflect the characteristics of the product's light, thin, slender and small size. The vertical bar element combined with the design of the front air outlet can fully show the selling point of the large air outlet and make the product have better integrity.

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