The aim was to modernize the design values that "Yeon-Yega Jung-Gye" kept rather than dramatic changes. They wanted to express a modern and trendy program using a flat style and non-bold typeface. The biggest changes in this project are character and color. The cat's nocturnal habit and spying characteristics are like images of night broadcasts that convey entertainment news. They have constructed a channel branding system that is composed of logos, characters, graphic patterns and colors. You can check related Sets, Typo graphics, Publicity posters, and Cue cards, visual materials that reflect these through broadcasting.

Country
Korea

Year
2019

Client
KBS (Korean Broadcasting System)

Affiliation
Director, Motion Graphic Dept. Director, KBSArtVision Ltd

Designer
KIM JI HYE