[Big Cafe Gathering] 2019 4th SAIC Design China Design University Dean Summit Forum Successfully Held
[Masters Here] 2019 THE 4th 'SAIC DESIGN and Design Academy Summit Forum' Successfully held

On November 1, 2019, the "2019 4th SAIC Design • China Design University Dean Summit Forum" with the theme of "Brand • Young • Breakthrough" was held in Shanghai Jiading District Automobile Innovation Port.

On Nov1st, 2019, the 4th 'SAIC DESIGN and Design Academy Summit Forum' with the theme of 'Brand•Youth•Breakthrough' was held at the automotive innovation port of Jiading, Shanghai.

On the forum, the heavyweight celebrities shared the theme full of dry goods for the audience. The whole event was full of seats, and everyone was engrossed, for fear of missing the wonderful clips.

On the forum, the heavy weight masters shared lectures that can benefit us a lot. There was no empty seats through the whole event. Everyone was so absorbed that they didn't want to miss any wonderful clip.

Through the "SAIC Design • China Design University Dean Summit Forum", SAIC Design will work with major design universities to explore the latest design information, discuss the latest design trends, collide with the latest design ideas, and aim to create a design theory and design education, Professional high-end forum for design practice.

Through 'SAIC DESIGN and Design Academy Summit Forum', SAIC DESIGN, with design institutes, explored the latestdesign information, discussed the latest design trends, and collided over thelatest design ideas. SAIC DESIGN aims to create a professional high-end forum which oriented to design theory, design education and design practice.

The theme of this summit forum is "Brand Young Breakthrough". How to create a breakthrough car design to win the brand's market competition is currently a problem that SAIC Design is actively thinking about.

The subject is 'Brand•Youth•Breakthrough'. How to create a breakthrough car design to win the market competition? This is the current focus of SAIC DESIGN.

This forum has high academic standards, high guest levels, the theme of the forum truly reflects the current status of the automotive design industry, and the new opportunities and challenges of automotive design in the future. It is the top academic forum in China's automotive design education this year.

The forum has a high academic level and a high level of guests. The forum theme implies current automobile design industry situation and all the guests speak freely regarding new opportunities and challenges for automotive design in thefuture, This makes this academic forum the top Chinese automobile design forumthis year.

At about 13:00 noon, the "4th SAIC Design • China Design University Dean Summit Forum" officially began. The forum was hosted by Mr. Shao Jingfeng, deputy chief designer and global design director of SAIC Passenger Vehicle Technology Center.

The 4th 'SAIC DESIGN and Design Academy Summit Forum' started at 1:00 p.m. The forum was hosted by Mr. Shao Jingfeng, the Vice President of Design & Global Design Director of SMTC.

In response to the theme of this forum, Mr. Shao raised three questions to discuss with the big players in the design world: how to deal with the contradiction between brand upward and market winter? How to deal with the relationship between "young users' needs change quickly" and "car iteration cycle slow"? How to deal with the relationship between mainstream aesthetics and breakthrough design?

In view of this forum, Mr Shao put forward three questions to discuss with the designers:How to deal with the contradiction between brand up and market winter?How to deal with the relationship between 'quick changes in young user demand' and 'slow cycle of car iterations'? How to deal with the relationship between mainstream aesthetics and breakthrough design?

At the beginning of the forum, Mr. Liu jingan, director of SAIC passenger car product planning department, delivered a welcome speech. He is very grateful to the deans of major colleges and universities for attending this forum in spite of their busy schedule. He affirmed the three advantages of the forum: the exchange of design views, the grasp of design trends and the provision of a better platform for talent reserves.

At the opening, Mr.Liu Jingan, SMPV product Planning director, delivered the welcome speech. He thanked the attended deans and professors from universities and colleges fortaking time to attend the forum. He praised three advantages of hosting theforum: exchanging design ideas, grasping design trends and providing a betterplatform for reserving of talents.

Deans and professors of well-known domestic design schools gathered together to discuss the future trend of automobile design. The scene was packed and the scene was enthusiastic. The speeches of the guests were extremely wonderful, and warm applause broke out from time to time.

The deans and professors of famous design schools gathered together to explore the trend of automobile design.All seats were occupied.The guests all made a wonderful speech, which won lots of warm applause.

Song Xiewei, Dean of the School of Design of the Central Academy of Fine Arts, believes that the breakthrough in the automotive industry-talents will be the key, so it is necessary to make a breakthrough in teaching and adjust the teaching direction to adapt to the future changes in the design industry, that is, the transformation of design from a productive industry to an industry that solves difficult problems in human society.

Song Xiewei, the dean of the school ofdesign, Central Academy of Fine Arts, believed that the talents would be the key when talking about the breakthrough of the automobile industry. So it is also necessary to make a breakthrough in teaching and adjusting the direction of teaching to adapt to the change of the future design industry. Which means design will transform from a productive industry to an industry that can solve thorny problems of human society.

Dr. Artur Grisanti Mausbach of the Royal Academy of Arts introduced the topic with the word "breakthrough" in the theme of the forum. The content of the speech runs through the three eras of automobile design-pioneer, evolution, and sustainable evolution, from the development of aesthetics, technology, and excellent products, Consumer demand and contemporary discussions have answered the elements he believes that "how car design creates a better life.

Dr Artur Grisanti Mausbach, the Royal College of Art, UK, introduced the topic with the theme word'breakthrough'. His speech ran through three eras of automotive design, frompioneer, evolution, to sustainability. Dr Artur discussed the elements like 'aesthetic', 'technology', 'good product development', 'consumer needs', and 'adequate fromtime and timeless', etc,which may achieve the vision that he raised at first place, 'How car design makes a better world '.

Xue Wenkai, Dean of the School of Industrial Design of Lu Xun Academy of Fine Arts, believes that in the face of business opportunities and challenges in the automotive industry, seeking breakthroughs requires changing concepts first, and providing a "Chinese plan" through cross-border, cross-border and integration. The road of car design.

Xue Wenkai, Dean, Professor of Luxun Academy of Fine Arts Industrial Design, said facing the business opportunities and challenges in the automobile industry, seeking breakthroughs has to change the concept first. Then through crossover, cross-boundary and integration to provide 'Chinese solutions', and finally we take our own unique path on car design.

Gao Zhenhai, dean of the School of Automotive Engineering of Jilin University, shared some innovative thinking in product design in the era of intelligent networking. He believes that one of the future technological development directions may be "de-styling".

Gao Zhenhai, Dean, Professorof College of Automotive Engineering, Jilin University, shared innovative ideas about product design in the age of intelligent networking. He believed that one of the future direction of technology development may be 'de-modeling '.

Hu Jie, executive vice president of the School of Design of Shanghai Jiaotong University, shared "innovative design in the era of artificial intelligence". In President Hu's view, artificial intelligence will become a new breakthrough in the automotive design industry, and the development of artificial intelligence will achieve innovation through its own understanding, so as to achieve the unity of knowledge and action.

Hu Jie, Executive Association Dean, Professorof School of Design, SJTU, shared the 'Innovative Design in the Age of Artificial Intelligence'. In the view of President Hu, AI will become a new breakthrough in the automotive design industry. With development, AI will someday realize self-innovation, and achieve the integration of knowledge and action.

Finally, Mr. Shao Jingfeng, deputy chief designer and global design director of the technology center of SAIC passenger car company, as the initiator and host of the forum, expressed his gratitude to the speakers, and said that the views in the speech had a great touch and inspiration on SAIC design.

Finally, Mr. Shao Jingfeng, the Vice President of Design & Global Design Director of SMTC, made a concluding speech on the forum.

The summit forum is characterized by inclusive innovation, professionalism and academics, emphasis on Chinese originality, and layout of a new future. The deans of various colleges and universities gathered at the SAIC Design Center to talk about the changes they felt in the new era, starting from the rise of independent brands, new opportunities in the automobile industry, future automobile design, automobile ecosystem, etc., to fully express the party of colleges and universities The transformational insights of future automobile design trends, under the tide of the times, interpret how Chinese original automobile design has risen and become one of the world's design ranks, at the same time, how does college design education conform to the trend and opportunities, deal with the challenges, and put forward new ideas and concepts in the mode of design talent cultivation and school-enterprise cooperation. With the continuous participation of heavyweight guests in the global design education circle and the continuous formation of an international academic exchange atmosphere, the "SAIC Design · China Design University Dean Summit Forum" has become the top summit of China's automotive design education circle every year.

Summit Forum is characterized by innovative, professional, original, and future-led. The college deans gather together in SAIC Design and express the changes in the new era. They the rise of independent brands, from the new opportunities, the future of the automotive industry inautomotive design, automotive ecosystem. The full ex-pression of the future trends in the automotive design change ideas, in the tide of the times under theinterpretation of Chinese original car design, how to design the ranks among the world's rise, while the design of education in Colleges and universities and how to adapt to the trend of the opportunities and challenges, put forward new ideas and concepts in the design of personnel training and school enterprise cooperation mode. SAIC DESIGN and Design Academy Summit Forum has become the most important car design education forum in China through more and more famous speakers joined into the forum.

The following are the highlights of the forum
Here are the highlights of this forum.