AlpenRoute Village is a very unique spatial branding project that has a consistent design approach from the visual identity work to the space design. We created the symbol mark, the growing tree-ring and extended this idea to the interior, the concept of the mountain range with big trees. The continuum of hallway- meeting room-workspace (bridge-room) is the overarching space design paradigm. Each bridge-room is given its own visual identity by varying the elevation and external appearance. All bridges are designed to coincide with the company logo through variations on open box designs with angular, tipped "diagonal gables ".

Country
KOREA

Year
2016

Designer
Jongmin Kim, Minsoo Lee, Heebon Koo