Author: Tang Shiyan
Introduction: This topic is a cooperation project with Hunan Provincial Museum. The main content is the development of cultural and creative products of Hunan Provincial Museum. The cultural relics unearthed from the Mawangdui Han Tomb are one of the most representative cultural relics in the museum. Mawangdui Han Tomb is the tomb of Changsha Prime Minister Li Cang and his family in the early Western Han Dynasty. The burial objects in the tomb are very rich, and more than 3000 pieces of silk fabrics, silk books, silk paintings, lacquerware, pottery, bamboo slips, seals, sealing mud, bamboo and wood wares, agricultural and livestock products, Chinese herbal medicines and other relics were unearthed. These burial objects are a perfect presentation of the life style of the Han Dynasty, a window for people to understand the social features before 2200, and are known as the benchmark of historical civilization in the early Han Dynasty.
One of the most representative cultural relics unearthed from the Mawangdui Han Tomb, the civet cat pattern on the lacquer plate of "Jun Xingshi" has become one of the main IPs developed by the museum. The subject requires the culture of the Han Dynasty as the theme, the promotion of the life style of the Han Dynasty as the goal, through literature and market research and analysis, relying on the Mawangdui Han Tomb, and taking the life picture of the Li Cang family as the starting point, with the image of "Jun Xingshi" civet cat as the protagonist, combined with augmented reality technology (AR), restore the life scenes of the Han Dynasty people and carry out, to help people better understand the life of the Han Dynasty.
There are three main contents in the design. One is the writing design of the cultural and creative product scene with the life scene of Han Dynasty as the content. The second is the design of patterns and paper tape as gifts. The third is the banquet culture display based on AR technology, that is, the dynamic life demonstration with civet cats as the main character. This part will be presented in the form of a pop-up book, further presenting the scene of banqueting in the Han Dynasty. The main body of the design is the scene book, and the banquet of the Han Dynasty is selected as the scene. By studying the wooden frame and interior decoration of Han Dynasty architecture, on the basis of retaining the basic shape of Han Dynasty architecture, the general shape of the book is designed as a semi-open space. After extracting the characteristics of the lacquerware unearthed from the Mawangdui Han tomb, the shape was redesigned to restore the furniture and banquet utensils of the Han Dynasty. Comes with the scene book, paper tape and AR interactive pop-up book. The patterns of paper tape follow the ancient five-color view and the redesign of Mawangdui lacquerware patterns. The pop-up book consists of four scenes, which tells the whole process of welcoming guests-entering the door-cleaning hands-sitting-serving dishes-singing and dancing at the banquet in Han Dynasty. Through AR, dynamic demonstration can be carried out to help people better understand the banquet culture in Han Dynasty. (Instructor: Cao Yiping)

Original link: https://pinwall.cn/project/37486