Trojan horse design cooperates with Unilever to help Qinyuan jointly develop brand product image. Through the observation of the four dimensions of brand, demand, technology and aesthetics, the image characteristics of Qinyuan as a whole are defined. And through the establishment of PI manual, many products have been designed for it. It was finally introduced to the market in early 2018 and received widespread attention.
Qinyuan Group is a national high-tech enterprise specializing in a series of environmental protection products such as water purification equipment, drinking water equipment, industrial complete sets of water treatment equipment, water treatment membranes, etc. It is a national innovative pilot enterprise and a national intellectual property demonstration enterprise. Qinyuan Group Co., Ltd. was established in 1998. It is the world's first special water purifier for drinking fountains and the world's first invention and manufacturer of energy-saving and rapid-heating drinking fountains without heat bladder.
Qinyuan brand product design needs to meet the requirements of humanized design. According to consumers' behavior habits, psychological conditions, ways of thinking, etc., on the basis of satisfying the basic functions and performance of the product, optimize the product to make consumers more convenient and comfortable to use. Therefore, we have studied the consumer's use behavior and its process, aiming to find out the doubts and difficulties that consumers have in the process of using the water purifier, and correct them to give consumers the best interactive experience.
After a year of hard work, Qinyuan water purification series products have made substantial innovations in terms of product appearance and humanized use. The Trojan horse designer helped Qinyuan redefine the overall image of the product. Compared with the old Qinyuan products, it is more integrated and has formed its own product style in the highly competitive water purification market.