Kia Sorrento iPad App was manufactured aimed to provide help to intuitive understanding of design and information of Sorrento, and is delivering product information effectively by establishing an information architecture ba-sed on a video showing various situations and environments users can experience while driving a car actually. Users can not only understand product features easily through environments realized in the video but identify color, option and package of product through 3D VR, confirming detailed information of product in more detail.
Year
2015
Designer
SEUNGHO CHO, JUNYOUNG CHOI, SUJI LIM
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