Project Party: CR Snowflake

Awarded: German IF Design Award 2023

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



The packaging design of "Li" aims to convey and pay tribute to the long-standing Chinese brewing culture. By combining modern brewing technology with the traditional formula of Yangshao culture, the traditional Chinese "Li" has been revitalized in modern times. The bottle is based on the classical simple aesthetics, the shape of the Neolithic double two clay fish pattern pottery bottle, and the use of similar Neolithic artifacts on the common pattern of carving, such as triangular pattern, water ripple, winding pattern. Therefore, this bottle of "Li" wine is different and makes a deep impression.