At a time when the intelligence of new energy vehicles is gradually deepening, the core of competition among car companies is turning to the competition of self-driving technology and the experience design of intelligent cockpit. In order to be able to make a difference in the smart cockpit, new energy vehicle manufacturers can be described as racking their brains. After all, cars have changed from transportation to smart terminals, and will become the third living space outside the home and office in the future.

Traditional companies that lack relevant experience in the field of new energy vehicles are also trying to enter the market. Compared with brands with complete development and design capabilities, they need to rely on senior teams in the industry to help build good products. Convex design relies on years of experience in the car machine industry, and is committed to helping cooperative car companies to create innovative product systems.

At the moment when new energy vehicles are gradually red sea, only with differentiated brand competition strategies can they effectively reach users, delineate users, and even surprise users. Based on the brand's vision of daring to explore the unknown and its market positioning in China, the convex and concave design takes human-machine relationship, space navigation and Shanhaijing as design inspiration respectively, creating three conceptual car-machine system schemes of heart flow, universe target and mountain-sea view, which infuses humanistic spirit into the intelligent cockpit and gives the car-machine the spiritual core to explore the unknown.

The vehicle system development project is large in volume and time-consuming. From the initial divergence of the concept to the subsequent gradual landing of the mass production process, convex and concave with rigorous design process and project management experience to help customers with no relevant experience before from 0-1 to build a car machine system that fits their brand tonality, but also meets industry expectations. Because the car machine has a relatively long development cycle, any early decision may affect the final project results. Therefore, in the course of this type of project, project management and design decisions with a holistic view are key factors in the success of the project. In addition to the strict control of the design quality, there is also a set of mature project management methods. In the stage of frequent changes in product 0-1 requirements, convex and concave through requirements management and rapid iteration, in the whole project cycle and customer cooperation, after more than a year of polishing, on time to complete the work content.


Service brand: new energy vehicles
Design Team: TOALL DESIGN
Design to create core value service content: HMI car system design and development