The Yangtze River Golden Cruise is the largest inland river cruise in the country. The cruise runs on the section of the Yangtze River from Chongqing to Yichang, passing through Fengdu, Zhongxian, Fengjie, Wushan and other cities.
This project upgrades the overall space experience of the Golden Cruise 2-storey commercial street space area. From the beginning of the project, we will experience the cruise ship, observe the feedback of tourists from each process detail point, and find the contact points for the improvement of the cruise ship experience.
Compared with the previous commercial street model which is divided into single rooms and rented separately, the open commercial street space with integrated formats can introduce people more, and considering the smooth flow of tourists and rich experience content has become the core of commercial street design.