Lazy Club is positioned as a leisure cafe that can quietly discuss and work, and is named Lazy Club. Selecting sloth as logo image can not only fit the name of the store, but also convey the leisurely and lazy characteristics as mascot image. Key words: sloth, coffee, coffee cup. LOGO mainly wants to express the action of a little lazy sleeping in a coffee cup. The coffee cup is slightly tilted, and the action of a lazy hand to stretch out the coffee cup just forms the flow moment of pouring coffee, thus deepening the customer's impression of the combination of sloth and coffee. The lines are simple, the image is lovely, and it is convenient for peripheral production and use.