Author: gaoyunhui
Introduction: This topic is Hongqi's three-compartment concept car project. This topic is based on Hongqi New Noble Design Challenge. Hongqi represents China's advanced automobile manufacturing industry. This project is to build China's future top luxury business brands. The purpose of developing future luxury brand transportation is to travel. In the mature stage of the electronic era, the overall automobile has not undergone earth-shaking changes. The future transportation must conform to the future urban environment and future technology, if the building is the intersection of the past and the present, then the car is the intersection of the present and the future. The car leads users to countless possibilities. I hope that the future car will have a definable space and provide a variety of experiences.
Keyword 1: Digital technology in the digital age has reshaped the relationship between people and foreign objects, and tightened the virtual connection between people. The high-speed network makes user experience and empathy possible. Key words 2: The epidemic change project has experienced the entire new crown epidemic in 2019-2021, and deeply felt the rise of the Chinese nation's self-confidence. Cultural rejuvenation is an indispensable part of the great rejuvenation of the Chinese nation. New designs need to adapt to the characteristics of, become the vanguard of the future Chinese cultural revival. Target crowd. People with noble feelings in the future. User background: Perception of luxury: from the past high-end materials to the application characteristics of future new technologies (providing new experiences). Emphasis on experience: more willing to pay for experience than now. Pursuit of personality: need to show one's own elegant taste. Brand background: Hongqi sedan is a banner of the high-end automobile industry in New China,, the vanguard red flag is not only a car company, but also contains profound political significance. In the future, it needs to sublate traditional culture, absorb and develop it dialectically, and evolve a shape that can better represent the cultural characteristics of the new era.
The three stages of symbol evolution: the first stage: copying the original design of symbols is more to copy the traditional car elements. The second stage: with the help of symbols, contemporary Chinese design is more to use ancient artifacts or concrete symbols for translation and interpretation, In line with people's cultural cognition of China, the third stage: the creation of symbols. With the development of society, new technology gradually enters our lives, and new social consensus will gradually form, we will also participate in the process of establishing new native symbols, which can also be called the process of using Taoist instruments. The design revolves around these backgrounds and explores the symbols of future Chinese culture.

Original link: https://pinwall.cn/project/37584