Market Trends:
Today, with the improvement of living standards, people begin to pursue a green and healthy diet, and pay more and more attention to the choice of food. In addition to the fresh and original ecology of the ingredients, the brand image of the food has also begun to try to integrate the concept of green nature.

Brand concept:
Xinyi Xincheng is committed to providing Chinese families with original ecological and healthy specialty ingredients, adhering to the original ecology and health concept, and providing users with higher quality healthy ingredients. Each product only chooses the best raw material producing area in the country. At present, Xinyi Xincheng has established a direct source mining channel for products all over more than half of China.

Brand Positioning:
Extract "the taste of the source" as the brand logo slogan, to express the concept of source procurement, raw materials.
The symbol form of the whole heart is the plant rhizome and the sun, which conveys the industrial attributes of the heart. The rhizome represents growth and nourishment, and combines the root of the plant and the heart of the heart with positive and negative shapes.

Logo design:
The overall trend is in the form of convergence, with a positive and vigorous development trend, and it is also a convergence of high-end food materials. The form of outward diffusion from the central point also represents the intention to form a team committed to going deep into each origin. The shape of the overall sign is upward. It represents the enterprise spirit of upward and sunshine, adheres to the concept of original ecology and green nature, and builds the long-term goal of human health food brand.

Solution:
1. In order to select the best quality sesame ingredients, the Xinyi Xincheng team chose sesame from Pingyu County, Zhumadian, Henan Province as the only raw material for sesame oil after on-the-spot investigation and careful selection.

2. In the design of the bottle type, the shape of a stone mill is added at the bottleneck to convey the concept of the traditional craft of small grinding sesame oil, increase the uniqueness of the bottle type, and also express the attributes of the product. The overall packaging design is simple and modern, while expressing the concept of traditional simplicity, reflecting the preciousness of ingredients, using black shell with local gold embellishment, conveying the high-end texture of the brand.

3. Xinyi Xincheng adopts the oil production process of "water generation method". During the design, the production process and food materials are presented in the form of simple line draft on the front of the package.

4. High-quality raw material selection, coupled with the pure ancient manufacturing process without any chemical addition, has created an excellent edible flavor of small grinding sesame oil. The natural and healthy logo and the simple connotation of packaging highlight the high-end quality of the product.