How to be a Budweiser channel marketing department, such a "action before, results after" team,
Establish a sense of direction and identity of visual expression?

Connection: not one-way "output", but flow, coordination and win-win
Cooperation: High-frequency cooperation with sales, brand and terminal is a strong synergist.
Efficient: fast-paced, clear-sighted, emphasizing rapid advancement and effective feedback
Achievement: The final assessment is "whether it has been done" and the result orientation is obvious.

We derive several key visual elements from character positioning:
Wine glass: industry attributes are clear, while "Cheers" is concrete.
Fireworks: represent the emotional outburst at the moment of reaching the goal, symbolizing the joy of the result and the establishment of trust
Celebration: Fireworks come out of the glass, implying that "celebration occurs because of collaboration"
Blue and red color matching: on the one hand, it echoes Budweiser brand recognition, on the other hand, it also conveys the character temperament of "professional enthusiasm"

It is not a simple "good-looking", but a symbol of culture and status:
It was the moment when it was "done" and the "cheers",
It is the sense of accomplishment that really pushes things to land after cross-departmental cooperation.

This is an organization that drives things to happen and achieves collaborative results.
Not shouting slogans, but actually making things happen.

Authoring information
Name of Work: Budweiser Channel Marketing Team Brand Logo Design
Brand Hold: Budweiser Channel Marketing Team
Packaging Design: Yuyi Design Office Lascaux Design Firm

Original design: Chen Yiwen
Visual Performance: Dong Tiantao Zongshi
Project Promotion: Lv Yuxing and Wang Yu