What do we want to design? When we want to design the cat-scratching board, our thinking is difficult to jump out of the basic prototype of the cat-scratching board. The basic forms such as circle, square and triangle restrict our thinking. After 40 design proposals, it is also difficult to determine the unique and differentiated scheme.

Rethinking, are we designing cat scratching boards?

We are designing a product experience that exceeds expectations and meets the needs of cat catching. When we focus on how to bring pleasant experience to both cats and people, we will not be bound by the prototype of product form, to explore and meet the original demands, not just the design of appearance.

What are we going to design?
When we say that we want to design a cat scratching board, it is difficult for our thinking to escape from the basic prototype of the cat scratching board. We are often bound by the basic shapes of circles, squares, and triangles. It is also difficult to determine which has Unique and differentiated solutions although had 40 plus design proposals ,.

Rethinking, are we designing cat scratching boards?

The product we design should be a product experience that exceeds the cat 's emotional expectations and can meet cat scratching needs. When we focus on how to bring a pleasant experience for cats and people, we will not be bound by the prototype of the product form, to dig and meet the original demands, not just the design of the appearance.

Build a new user experience from the three perspectives of "human-cat-space", which is different from all pet products on the market. It can be called an independent product system. It can bring more entertaining and cost-effective products to users, and also expand new product categories for the brand.
This series of products adopt a modular design method, use the familiar structure of the user as the product support frame, match sisal balls and corrugated paper materials, and can also be adjusted from multiple angles to fully meet the needs of cats and claws, and release the cat's wild nature.

Building a brand new user experience from the three angles of "human-cat-space" is different from all pet products on the market. It can be called an independent product system. It can bring users more entertaining and cost-effective products, and also expands new product categories for the brand.
This series of products adopts a modular design method, uses the familiar structure of the user as a product support frame, matches with sisal balls and corrugated paper, and can be adjusted at multiple angles to fully meet the needs of cats and paws and release the wild nature of cats.

The form of the product is not fixed. Each owner can customize a cat scratch board for his pet according to the pet's behavior. The hollowing in the design can not only be better integrated into the environment, but also become a playground for cats, making it both practical and beautiful.

The shape of the product is not fixed. Each owner can customize a cat scratch pad that suits his pet best according to the behavior of the pet. The cutout in the design can not only better integrate into the environment, but also become a cat's playground, making it both practical and beautiful.

Of course, we can also create an open or closed cat nest for pets, and we can change the combination with the season. The product can be used with a soft cushion to give the cat a more comfortable experience.

Of course, we can also create an open or closed cat litter for pets, and we can change the combination method with the season. The product can be used with soft cushions to give cats a more comfortable experience.

It is the balance between the new and the old.
Use the most common materials and structures in our lives to design a new design style, extend the life cycle of the product, reduce product costs from another perspective, and enhance the relationship between the brand and users by expanding product forms and functions.

All the year round, build a happy cat.

It is a balance between new and old.
I use our most common materials and structures in life to design new design styles, extend the life cycle of products, reduce product costs from another angle, and strengthen the relationship between brands and users by expanding product forms and functions.

Designed for cat happiness, throughout the year.

(The quality of the picture has declined due to compression) At the same time, there are new jobs & part-time opportunities. Welcome to contact me, thank you very much.