Femooi was born in 2017. It is a consumer brand of home beauty instrument driven by practical technology, which is independently hatched by COOR.

The birth of Himeso II stems from COOR's infinite exploration of future technology and its extreme attention to the trend of "her economy. We combine the actual needs of the market and users, and integrate practical technology into products through innovative design to bring value to our users.

As of 2021, the annual sales of Femooi's full range of products are nearly 0.2 billion yuan, and the company has been invested by IDG Capital and valued at nearly 1 billion yuan.

Service customer: FEMOOI Feimo
Design Team: COOR DESIGN Point Design
Service Content: Brand Strategy | Product Definition | Appearance Design | Structural Design | Packaging Design | Product Photography | Video Animation | Handboard Supervision | Mold Tracking | Production Landing

The expansion of the medical beauty population and the high repurchase rate of light medical beauty are the main factors driving the growth of China's medical beauty industry. Among them, water needle and hot Maggie and other non-surgical category of light medical beauty accounted for increasing, has become the mainstream of China's medical beauty industry. However, due to the impact of the new crown epidemic, the beauty industry in early 202020by a greater impact, home beauty equipment has become a compromise between institutional medical beauty and smear skin care products.

So, how will Himeso II quickly take a place in this new market?

In terms of appearance, the integrated design of Himeso II wraps technology under a fashionable shell, with neat lines and unique cut surfaces, highlighting women's high-end aesthetics from multiple angles.

The overall shape from beginning to end from large to small, combined with ergonomics, to provide users with the best grip.

The leap of external color value and the application of internal intelligence make the operation process easier and the skin care results more effective.

Adhering to the original design intention of "empowering human beings with the power of science and technology", designers have continuously developed and polished products through numerous user surveys, brainstorming and design discussions from the perspective of users.

Through the integration of nano-scale technology and materials science, the water light care technology is concentrated in a palm-sized home beauty instrument, and the medical beauty is brought into the user's family life through HimesoII, breaking through the traditional beauty method, allowing users to enjoy high-quality water light care within 5 minutes at home.

From the perfect unpacking experience to the internal intelligent hardware such as NFC intelligent recognition, COOR has developed a new skin care mode with innovative design.

4 customized water and light bombs, using secondary throwing design, safe and sanitary. And with high-tech nano microcrystalline head, open the skin channel, customized to solve various skin problems of users.

The hospital line has the same level of red light with 630NM wavelength and 470NM blue light, and double light empowerment, providing multi-dimensional directional skin rejuvenation, and helping users solve multiple skin troubles through light.

Himeso II is also equipped with a customized APP applet to provide users with intelligent skin test and customized skin care scheme, so that users can witness their skin metamorphosis anytime and anywhere.

Brand mission

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Flying will never stop, flying over Mobis.

The story of Feimo is far more than that. COOR will continue to work hand in hand with Feimo to create miracles and leap over Mobis. We are about to embark on a new journey and let time reveal our next stop.