Project background: With the upgrading of consumption, people's awareness of health has become a way of life, and the awareness of health care is getting stronger and stronger. Coupled with the increase in the number of smog days, this raw material came into being contains fungus, Tremella and ginseng binaural drink that nourishes the lungs.
Innovative value: within the urgent time requirement of listing, Rococo team completed the new brand building of ginseng breathing through three stages of research, definition and design.
Product strategy: We combine the properties of the product itself, through the analysis of the health beverage market, corresponding to the demand of clearing the lung, moistening the lung and nourishing the lung, put forward the concept of breathing, implying that consumers can breathe freely after drinking this product,
Visual upgrade: The name "Shen Breathing" was designed, and the font design was made in combination with the word "Shen Breathing". The form of circle and surround was adopted, which made the overall vision more flat, light and designed.
Market research: front-end analysis integrates the market environment and consumer demand, and combines product characteristics to propose and strengthen the concept of breathing.
Optimizing experience: by continuously strengthening the concept of "participating in breathing", a brand communication language nail with extremely high communication degree has been formed.
At the logo design end, the smooth radian font design that is more accepted by young people is adopted. While retaining the elements of ecological medicine and food homologous products, we adopt a more modern way to communicate with the audience.