Nowadays, cars have become an important means of transportation for people to travel. Novice on the road, afraid of scratching, afraid of touching porcelain, in the final analysis is the driver out of the mentality to ensure their driving safety. As a market with huge space, Philips competes for market share in many links such as product innovation and market promotion. It innovatively puts forward the concept of 360-degree environmental photography, which brings 360-degree safety protection for people to drive. A lot of market research and product analysis have been carried out around the characteristic of "360 degrees", and the brand culture of Philips has been deeply analyzed, and the style positioning of the product has been carried out, with the intention of breaking through the traditional and universal product modeling in the market during the product design process, aiming to show Philips' high-end brand characteristics. Philips ADR360 professional driving recorder uses environmentally friendly plastic, with high-quality rose/silver metal ring and sun pattern, the front and rear cameras are surrounded by it, emphasizing the function of the product, and at the same time, it has both aesthetic feeling and simple environmental protection concept. With black as the theme color of the product, introverted and noble. With high-quality rose/silver metal ring and sun pattern, the front and rear cameras are surrounded by it, emphasizing the function of 360-degree recording of the product. The change of the side led lamp indicates the state of the product and brings reliability and care to the user.