Brand: Lexa

Awarded: MUSE 2022, USA

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



Lexar Mid-Autumn Festival packaging aims to explore the combination of traditional Chinese festivals and modern aesthetic characteristics, and focuses on targeting young audiences. The packaging adopts the brand IP image "Lexar shark" and combines the golden finger structure of the brand's representative storage products. The outer box takes the full moon as the visual center and is surrounded by images such as Lexar shark sports speedboat, boat driving, fishing, sea horse swimming, plane driving, spaceship, hot air balloon, etc., forming a vivid natural exploration picture. These images not only represent young users who love sports, exploration and openness, but also can be used in the application positioning of memory cards such as sports cameras, SLR cameras and drones. The packaging illustration shows a panoramic view from the sea to the sky, adding design dimension. The scene of different characters revolving around the moon echoes the traditional beautiful vision and philosophy of the Chinese people-"the sky is different, there are no clouds", echoing the atmosphere of the Mid-Autumn Festival. In addition, its interesting product packaging can also be used as decorations after use, reducing packaging waste and advocating a sustainable lifestyle to users.