Many products in Korea use English alphabet rather than the Korean alphabet in their logo, because Korean designers struggle to find a Korean font that represent young and trendy mood. Swagger wanted to make a change by designing their logo in Korean alphabet. This unique logo caught the eyes of Sandoll communications(font design company), and both decided to develop a Korean font ba-sed on this logo design. On Korean national alphabet day, Swagger launched the font as free for everyone to use - The font has since been used by Nike, Ford, Kakao Talk and national TV like MBC and KBS - and it is now called the new generation's font of Korea.

Country
Korea

Year
2017

Client
Swagger

Designer
Hyein Hellen Choo, Byungjin Choi, Juran Lee, Juil Eom