We have designed and produced a set of H5 tests based on "Type 16 Skin Test" for the "Zero Original" medical beauty brand. The Type 16 skin test is derived from the Baumann Skin Type System, a skin type classification system that defines 16 skin personalities. The classification system, developed in 2004 by Leslie Baumann, a professor of dermatology at the University of Miami, was used to subdivide study participants into specific phenotypes. She assigned binary values to four traits, defining sixteen "skin personalities" or "skin types".

We designed an easy-to-understand IP image for this group of tests, drawing illustrations for 24 questions respectively, and skillfully integrated the visual color and mascot IP of the brand on each page, making the whole test more user-friendly, bringing excellent business conversion efficiency to the brand, and deepening the rigorous, scientific and young brand impression of the whole brand.

Creative Direction: Haidy
UI Design:Chenxu Huang,Kun Zheng
Illustration:Camille Zhang