Zhiyuan Xingfang x Guohui Golden Flower Tea Series Packaging, Original Organic Golden Flower Tea.

Guohui golden scented tea packaging creates its own super symbol. In the creative design of box type of golden scented tea packaging, the imagination space is even greater. The traditional boxes we imagined are all square, but we did not do that. If there is no difference with the traditional box type on the market, it is the same for thousands of times. We can imagine that consumers are easy to forget and distinguish. However, the product packaging design forms its own super symbol and its own box type. It takes minutes to sell out of stock. Moreover, once the super symbol is formed, users will still find it without paying for promotion in the future. This is the charm of the super symbol.

From the classic case of Zhiyuan Xingfang's design team, we can see that there is a user-recognized symbol and a sufficient advertising budget. Continuous delivery, to bombard the user's mind, can make ordinary symbols into super symbols. The Zhiyuan Xingfang design team believes that if a brand wants to create its own super symbol, it must return to the essence of the product, starting from the essence of the product, trying to dig up symbols that consumers know and are easy to remember, and symbols that other enterprises cannot copy and imitate.