Inspired by the bronze seal of the Sichuan Museum, the "bronze seal" ancient gold seal represents eternal, lasting and solemn. The meaning is the eternity and solemnity of time. It brings the interactive way of stamping down when using copper printing to the use of the clock, so that people can feel the sense of the passage of time in the process of using the alarm clock, so it is named "noisy printing" and branding homophonic, hoping that people can cherish the present. The patterns presented on the Xu Zhong alarm clock are all refined from ancient cultural relics with profound meaning. At the same time, the digital display of the alarm clock also combines the smart screen. The weather conditions of each day can be displayed on the alarm clock through the image changes like quicksand on the screen.