Fulu Design × Gollum Pie
Packaging Design of Baked Orange Pear Cream
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Break the traditional pear paste "single taste" stereotype. This design takes "double moistening and nourishing" as its core selling point, and conveys the quality promise of "100 pure fruit boiling without adding a drop of water" through a younger visual language. It aims to rejuvenate traditional food products and attract young consumers who pursue health and beauty. Bright and high saturation yellow is used as the main color of the package, orange is selected as the brand IP for the main vision, and autumn pears are used as the auxiliary to strengthen the product differentiation of "roasted orange pear paste", forming a distinction with most pure pear paste products on the market, highlighting the concept of double and more moisturizing.