The new brand "JOVS" has been focusing on the innovation and breakthrough of depilator products. InDare innovation®As a deep partner of the brand, the firm helps the brand to break the solidified impression of depilator products in the public view and enhance the brand's external appeal and influence.

From the marketing visual definition of the first VENUS series and MINI series to the product design and marketing image strategy of the heavyweight Lamborghini co-branded "X" series, inDare is unique.®The firm empowers the brand to transform all the way, successfully into the industry leading level. Before the design began, inDare was innovative.®People have in-depth insights into the product population positioning, target markets and current visual popular elements, and a complete set of market strategies is obtained.

Why did "JOVS" choose to co-name with "Lamborghini"? In the history of the car industry, there are only a handful of real cross-century car brands, "Lamborghini" original wedge-shaped body design, very individual, rebellious, pioneering and extraordinary, in the field of supercar status is still unshakable. This brand concept coincides with the "JOVS" that also pursues the ultimate. In addition, the luxury attributes of "Lamborghini" can enhance the sense of fashionable luxury products, emphasize the high-end positioning of products, and better fit the consumption choices of high-quality people.

Based on this, in the process of product symbol construction, inDare is unique.®People have retained the design essence of "Lamborghini" to a great extent. At the same time, combined with the consumption preferences of the brand target group and the current fashion trend, a new visual creative theme has been extracted for the "JOVS x Lamborghini" joint depilator:
Shooting-represents a flash of light that slides across the skin, such as a meteor that cuts through the night.
Star -- represents Lamborghini's star-like fashion and dazzling.

To break the routine, the use of depilators should not shut out men. We should pay attention to men's depilating needs. Therefore, in the process of product symbol construction and dissemination, the gender-free design concept is adopted to present the insight into life in visual language. The element of flowing gold highlights the metal texture of the fuselage. Combined with the current popular main color system, precise positioning of young high-level people. Standing on the brand standpoint, using dynamic vision as a carrier to express product functions. Fast-paced editing with smooth running mirrors, the style is in line with the preferences of young groups.

We believe that behind the explosive products is the popular recognition gained by designers after deep insight. Good design is not only original and understanding the brand, but also seeing human nature, respecting personality and advocating some new ideas for the times.