Building Product Cognition with "Visual Symbols": Shu Lei SLEKYOUNG · Packaging Design of Adolescent Acne Products
Good packaging is the brand's "silent salesman", and this case aims to create a packaging solution that accurately conveys function and triggers deep value recognition.
Design strategy: use "known" symbols to convey "unknown" product value.
Concept Transformation: Building a Strong Cognitive Closed Loop of "Acne Removal = Fire Extinguishing"
Business value: driving efficient decision-making and enabling end sales.