The designer hopes to capture the dynamic and creative moment of the snowstorm, and then, like a magician, put the space still. Blizzard moved through the cinema with the strong wind, reshaping the cinema's face. The cinema is dominated by snow-like white. The shape of the wall is like following the wind, and it sweeps from the entrance to the theater. The dynamic curve appears on the wall, which is like the track of the wind. Poster light boxes and movie shows shine on the snow-white wall, just like street lamps under a blizzard, leading people in the direction of entry. Streamlines run through the theater and lead to different areas, including automatic ticket vending machines, ticket counters, commissaries, waiting areas, admission walkways and movie hall entrances, etc., creating a coherent design. The shape of the ceiling is like static snow, and the flowing and layered shape solidifies above. At the same time, the design is decorated with light slots, making the theater suddenly interesting and lively. The dark gray ground is slowly dyed white by snow, and the undyed place corresponds to the shape of ceiling, adding interactive feeling. The shape of the lobby pillars also seems to be affected by the snowstorm, forming a new shape. At the same time, the designer added different function cards on the pillars, including area pointing and entry instructions, etc., which are clear at a glance. The designer successfully combined cinema functions with snowstorm scenes to make guests feel as if they were in the snow.
City
Hong Kong
Year
2017
Affiliation
Design Action & Associates
Designer
Vincent Li
[K design award]
[www.kdesignaward.com/]
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