Project background: As the forerunner of the new retail outlet, this rice vending machine is an upgrade of the sales method, creating a new way of life, and is committed to improving the quality of life of users. The machine is placed in densely populated areas such as residential areas, which meets the immediate needs of users and solves the needs of the last kilometer. The machine is equipped with a 42-inch screen, and users can independently choose the type of rice and the way of rice milling. On-site processing can maximize the nutrition of rice itself.

Innovative value: the design scheme shows the difference between different kinds of rice by comparing the expression of the object, which is vivid and vivid. Visualize the freshness of rice through color matching and active shape elements. At the same time, in the rice milling animation, card picking tips and other places to cooperate with dynamic effect and sound to express interest and emotion, so that waiting is not boring and operation is not confused.

Product strategy: LKKUED design team industrial design team to cooperate with each other, from the appearance of hardware to software interactive visual performance of the overall solution.

User insight: from the perspective of user experience, on the basis of its business logic, through the target user's scene mining pain points and opportunity points, to develop the overall interaction logic of the product, to help customers determine the product tonality and improve the user experience of the product.

Optimization and upgrading: in the continuous discussion and research with customers, the product will be gradually clarified, the output of perfect product interaction logic, and landing specific design.

Function optimization: From a commercial point of view, the 42-inch large screen meets the needs of marketing. Whether it is displaying goods or playing advertisements, it will play a good role in communication.