With the deepening of the concept of environmental protection, less printing has become a new trend of packaging. However, labeling will aggravate and weaken the brand recognition degree, reduce the consumer's trust in the brand, and add more bricks to the homogenization of products! How to realize lightweight product design under the condition of enhanced identification?

The whole case strategy of creation difference: return to the origin and essence, advocate productivism, and leverage the brand with products!
[Product line: wet tissue, children's mothproof toothpaste, moisturizer, natural plant soap, talcum powder, mosquito repellent]]

01 product homogenization baby washing track, with exclusive symbols to emphasize shape recognition
Compared with color and picture, modeling has the first characteristic to be recognized: a unique empty bottle without label can also be quickly found on the shelf to locate the "minimalist" tonality to correspond to the brand concept of natural care of butterfly language. through research, we have captured the "butterfly" and "flower" elements of nature, which forms a high degree of fit with the "butterfly language" brand, abstractly simplifying the design of butterflies and flowers and leaves, natural elements bridge product design to form butterfly visual packaging modeling system, strengthen the mental cognition of brand natural care, highlight soft cultural aesthetic texture, and extend product planning and series matrix

02 More critical information output dissemination minimalist design language.
Once the brand visual symbols are formed, they can spread the product radially. Too many picture designs will be mixed and redundant angel-like care is 100% to give key care and extract essence to remove impurities. A small amount of necessary information for products is gilded and typeset, which weakens the mandatory advertising sense of packaging. Products are packaging, packaging is brand, focusing on the product itself and experience, achieving the effect of printing but not printing. The extension of product line matrix can also be convenient and efficient.

03 Identification Color = New Bud Green, Color Code Extracted from Nature
The creation is distinguished from the baby and child consumer market, and the color impression of the vitality of the new buds, green grass and trees is found in nature, symbolizing the purity of the newborn baby as an angel. With the addition of a certain proportion of angel powder, there is an extra combination of maternal love and gentle contrast and adorable color, creating a brand atmosphere of "newborn natural angel care". It is imperative for lightweight products in "Creation Conclusion". The general trend of packaging modeling is to develop exclusive packaging modeling systems, establish brand identification with bottle differentiation, and enable products to automatically transmit brand value in a silent marketing environment.