Zhangye City Cultural Creation

Zhangye, as one of the important cities on the Silk Road, is known as the important position of "Zhang Guo's arm, connecting the western regions. Although the inland scenery in the northwest is unique, it is known as a city with the exception of marine landforms.
Based on the rich geomorphological features, history and culture of Zhangye, the city cultural and creative products "Zhangye Silk Language" series of city gifts are created. Show the beauty of Zhangye scenery, a long history.

City strategy:
Zhangye is the Western fortress of the ancient Silk Road, and the silk scarf echoes the Pearl of the Silk Road. Zhangye's natural environment is diverse, the scenery is infinite, the four seasons circulation, each has its own characteristics, can draw out multiple regional elements. The business cards of the five major cities make the silk scarves have diverse themes and rich cultural connotations. Zhangye enjoys international popularity, attracts more domestic and foreign tourists through high-quality cultural creation, and takes the road of internationalization.

User Insights:
User dimension, analysis of the current situation of different scenes, feasibility of market dimension, matching of theme and vision, output in depth of brand story, tonality attribute and consumption scene.

1. Taking silk culture as a cultural breakthrough and deeply integrating cultural and creative products

2. Reflect the cultural content of Zhangye and show the characteristics of Zhangye city. Zhangye Siyu Series, Binggou Danxia Series, Zhangye Landscape Tourism IP Series, Regional Culture Series
3. Combining Zhangye's famous monuments, historical and cultural stories and landscape grand view garden as the core elements, divergent story excavation