Market insight: we have insight into the rise of the home economy, young users not only to eat, eat well, but also to eat with emotional appeal, taste.

User's Requirements: In the 37-degree high temperature weather, a cool cold noodle should not be too crisp. Rococo helps food brand Sanquan Cold Noodles create a pre-packaged food that allows users to enjoy a delicious moment at home.

User strategy: Rococo to create innovative products to subvert the industry's bagging approach to use boxed, increase product quality; differentiated product value "bubbles" make users curious.

Optimized experience: in the visual expression through the font design to make the bubble sense visible to the naked eye, to give users a refreshing direct association, guide the curious young users to buy taste.

Solution:

1, in the packaging, the use of realistic style, plus the product physical map, combined with fresh color as the background, so that the overall style is more vibrant. So that consumers can be more directly associated with high-quality, refreshing quality.

2. The innovative structure of sub-warehouse type is adopted, which saves the cost of packaging materials, upgrades to a paper molding, glue-free design, environmental protection, and better reflects corporate social responsibility.

3. The noodle soup is bottled to increase the sense of quality and experience. Rotary reinforcing ribs are added to the shoulder of the bottle. The Q-elastic and smooth noodles inspired by the design create a full sense of appetite. The picture strengthens bubbles and highlights the differentiation of different industries of noodle soup.

4. In the processing of packaging details, we split the strokes of the product name as one of the design elements. We use the strokes to express that the product pays attention to every detail, carefully polishes every process, and finally creates a safe, healthy and high-quality cold noodle product for consumers.