User pain points: Pinchi Medical is a high-tech medical device company whose main products are implantable neurostimulators for the treatment of neurological diseases such as Parkinson's disease. The core problem encountered in this project is that users are very inconvenient when using the product, the appearance of the product is too cold, and there is no communication with patients, which makes patients prone to a sense of distance or even fear.

Innovative value: won the 2011 German Red Dot Award, supported by the National 863 Plan, and was listed as one of the "Six Major Scientific and Technological Achievements in Beijing" in 2009. The research and development advantages of high-end medical devices possessed by Tsinghua Man-Machine, the mature production and sales resources possessed by Pinchi Medical, and the powerful industrial design and later productization resources of LKK have realized the integration of tripartite advantages and completed the breakthrough of zero brain pacemaker in China.

Market research: in order to truly let patients enjoy life, LKK design team and Parkinson's patients 0 distance contact, the characteristics of patients and daily habits have a deep understanding.

Product strategy: Based on this understanding, comprehensive research, careful thinking and many simulation operations have been carried out, and finally the most humane man-machine method has been determined.