The new cold extract coffee liquid introduced by Piye is a brand new product. With the unique DNA of Piye, this coffee liquid presents professional and pure characteristics through long-term extraction and pure processing, which makes it different from other products on the market. In the packaging design, we emphasize the key word "pure" to highlight the characteristics of the product.

Due to the cold chain storage requirements, we chose plastic boxes as the packaging material. Pi Ye pays great attention to taste and quality, so before going online, Pi Ye first received taste feedback in the form of member experience and made corresponding adjustments before officially launching the market.

I am very happy that the whole cooperation process is very smooth. I hope everyone will try this Piye coffee liquid. We have bought it for a long time. It is really pure, and the taste after adding milk is comparable to the quality of a coffee shop.

Visual Direction: Haidy
Graphic Design: Olivia Zuo, Shōming