Rooted in Taiwan, 85°C has thrived over the last decade with its delicious pastry. To gain a more international and younger clientele, the company decided to renew its brand identity system, including packaging, product photos, staff uniforms and shop spaces. Energetic red, heart-warming grey and various stripe arrangements turn this brand into a modern, international and friendly one. The“85 Family” mascots have also been created to bring new energy to the stores.

Year
2015

Designer
CHIHLING WANG, ELICA TZENG, YUTING HUANG