Author: Wei Yousheng
Introduction: Design Task: 1. Definition and Search of New Guochao Style. There are different opinions on the definition of Guochao style in the design industry. Generally speaking, the inheritance of Chinese culture for five thousand years provides a solid foundation for the creation of cultural soft power. Only by telling Chinese stories can we innovate Chinese brands. Each brand has a different user group and needs a different brand story, so the new trend style is not only the same for each brand. 2. The national tide style that conforms to the brand image of SAIC Roewe Roewe widely uses the design elements of ancient Chinese royalty in product design, and has the temperament of dignity and prestige. At the same time, as a royal guard and secret service agency, Jinyiwei has unquestionable authority. 3. Integrate the appropriate national tide style into the design of Roewe's new concept fuel vehicle. As a character image, Jinyiwei needs reasonable transformation to provide guidance for vehicle design. By summarizing the image of Jinyiwei into three aspects: "standing" posture, "rhyme" side line rhythm, and "qi" unique temperament, such a design element can be transferred to car design. Related Research Trends: Social Trends: 202020is the highlight of the new trend of Chinese goods. According to the "2020 China Consumer Brand Development Report" released by Ali Research Institute, the online market share of Chinese local brands has reached 72%. At present, the acceptance and love of Chinese products by the younger generation can be said to be the highest in the past few decades. From cultural self-confidence to brand self-confidence, at present, Chinese brands are undergoing profound changes in both the local consumer market and the global competition pattern. Industry trend: In the future, buying a fuel-powered car means the pursuit of sports performance and personality. With the rapid development of new social needs under the influence of the epidemic, fuel vehicles also need to use their practicality and driving pleasure in today's era to find a new design language.

Original link: https://pinwall.cn/project/37473