The front face symbol and vector matrix headlight lead the pioneer design, and the 600-kilometer pure electric endurance can easily realize the intercity round trip... SAIC Roewe's first pure electric car Roewe Ei6 rendering map will become the new focus of the pure electric vehicle market once it is released. Thanks to SAIC Rongwei's new intelligent electric design concept-Integrated Intelligence Design, the new car has changed the classic "rhythm design" language of Rongwei brand, echoing the product attributes of high endurance and strong experience with a concise, clear and efficient new image, achieving the most anticipated pure electric model in the New Year, and also marking the official launch of SAIC Rongwei's new design language for pure electric.

From fuel to pure electric, from highly mechanized to comprehensive artificial intelligence, under the impact of 5G technology and pure electric wave, the past classic automobile design framework is no longer applicable, and intelligent design has emerged. The original intention of Jizhi Design is to integrate intelligence, which is a brand-new design system for the future of intelligent electric drive. It will not only become a symbol to carry the brand image of Roewe, but also start from the functional level and solve the needs and thoughts of pure electric vehicle users with a new path.

SAIC Design has also established three major design laboratories, namely, the design strategy research laboratory, the computational design laboratory and the visual design laboratory, aiming to present the "integration, essence, and vitality" in a visual, touchable, and perceptible way. The design concept of Jizhi based on the three characteristics of "vitality.

Integration is the overall thinking and detail optimization of car design by SAIC Roewe on the basis of following the "first principles. Different from the pursuit of mechanization and driving control of traditional fuel vehicles, pure electric vehicles turn their attention to the internal quality of the vehicle and the new intelligent experience. With highly integrated cockpit design, quick face brushing and voice control technology, SAIC Roewe allows users to enjoy a truly simple and natural humanized experience. The essence is to integrate intelligence into deep-seated design ideas.

The SAIC design team adheres to the original intention of "form following function" and "form following emotion", directly hits the battery life, safety and other issues of electric vehicles, and uses more reasonable design to expand the light, efficient and green technical advantages of pure electric vehicles to convey to users True emotion. Vitality is the source of SAIC Roewe's idea of creating things with life, giving intelligence a strong tension with its emerging appearance, and achieving recognition of beauty with parametric details. The essence is visible due to integration, and the essence is reborn. SAIC Rongwei Jizhi's design concept makes the car a travel companion with temperature and emotion.

As the first mass-produced model of SAIC Rongwei's design concept, Rongwei Ei6 will deduce the design concept of "integration, essence and vitality" to the extreme. The new car is not only the most anticipated pure electric model in the New Year, but also will further strengthen SAIC Roewe's "creator" status in the field of automotive design. In the future, under the guidance of Jizhi design concept, SAIC Roewe will launch more pure electric vehicles, rewrite the future automobile design direction with the unique ideas of Chinese brands, and inject more energy into the Chinese automobile market.

Shanghai Automotive Group Co., Ltd. Passenger Car Company
Contact: Wu Jun

Shanghai Zheji Digital Technology Co., Ltd.
Contact: Zhu Rouyun
E-mai:rainyzhu@zenithpr.com

For more information, please pay attention to Rongwei brand WeChat public number: Rongwei ROEWE