As the "Chinese style" becomes more and more intense, more and more designers take Eastern culture as the keynote and make innovations to represent China's appearance on the international stage. The new generation of Chinese youth has rediscovered traditional culture. The new Chinese designers have made domestic products richer and more diverse and brands younger. This has further diversified the aesthetics of the fashion market. Many Chinese consumers who have become accustomed to "Western food" from snacks have rediscovered the beauty of national style.