Product / Insulated Cup
Work / ID CMF Redesign
Client / Moody Muka
Date / 2024

On the basis of the existing cup shape, we take logo as a part of the visual element, and a small area appears at the edge of the bottom of the cup body, thus leaving a large area of blank space to express the gradual layered feeling, making the product lighter and more flexible in vision, and the texture of the overall micro-matte and the internal enamel process are also more visually linked. Finally, adjust the base color of the cup lid to the white at the end of the gradient color, so that the color and material are more unified with the cup body.