In China, when people eat too much fried food or hot pot, they are prone to sore mouth and throat discomfort. They call this phenomenon "getting angry". The word "fire" is basically the same as the Chinese word "fire" literally, and it can indeed be understood as a fire burning. But in fact, it does not refer to the flames we see in our lives, but the Chinese name for an uncomfortable state in the body. When Chinese people have this uncomfortable state, or in order to prevent this state from happening, they will choose to drink herbal tea. In view of the literal meaning of the product name, we directly designed the product to look like a fire extinguisher, so that consumers can understand the powerful efficacy of this product in a shorter time, because its shape has explained everything. And this creative point in China can be said to be every Chinese can immediately understand.

In China, when people eat too much fired food or hotpot, it's very possible for them to get sores and pain in mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is

Burning. However, it does not indicate the flame that we can actually see, but a Chinese ex-pression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. ba-sed on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effectiveness of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.

Awards:
Pentawards 2017.
Golden Pin Design Award 2018