In the design of Panasonic soya-bean milk machine, the integration of brand concepts is completed through the triple progressive strategy of "concept deconstruction-scene empowerment-experience solidification": firstly, the philosophical core of Panasonic's "straight heart" is deconstructed and the simple and practical design language is refined; Secondly, based on the high-frequency use scene of Chinese family breakfast, the aesthetic and functional architecture of the product is constructed. Finally, the minimalist form is combined with the mimic technique, the Japanese concept of "coexistence of artifacts and nature" is transformed into a palpable consumer experience. The design deeply deconstructs the traditional stone mill structure form and the natural form of soybean, condenses the three core concepts of "element (transmitting simple and elegant visual perception), harmony (reflecting natural and harmonious modeling language) and quality (shaping tactile experience with texture and natural texture)", and realizes the triple unity of "concept-form-experience" in the aspects of modeling deliberation, material application and detail processing, let each cup of soybean milk not only maintain the quality of fresh grinding, but also have the convenience of simple operation, Panasonic brand DNA into a daily experience that users can perceive.