Name of Work: Leading Craftsman, Great National Construction
Customer Name: Guizhou Leading Craftsman Wine Industry (Group) Co., Ltd.
Service content: online high-end liquor large single product design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Guyi's original design and copyright certificate have been completed. Please think twice about piracy.
Gu yi's service content: product concept refinement, liquor bottle design, liquor gift box design, bottle type process formulation, bottle type finished product proofing, gift box process formulation, gift box finished product proofing, product video production, product picture rendering.


Project Background: Guizhou Leading Craftsman Group is located in the 7.5-square-kilometer core production area of Maotai Town, the national wine capital, formerly known as Shangping Village Brewery in Maotai Town. It has more than 500 pits and an annual output of more than 5000 tons of Maotai-flavor wine. Is a collection of wine production, product development, marketing, global brand operation in one of the famous Chinese liquor enterprises. In 2023, Shenzhen Guyi Design reached a strategic cooperation with the Liquor Industry Group to provide it with online liquor packaging design services. So far, "Leading Craftsman, Big Winner", "Leading Craftsman, Torch", "Leading Craftsman, Daji", "Leading Craftsman, Money Bag" and "Leading Craftsman, Qiudu" have all been launched. Today, I will continue to share one of the big items: the case of "Leader, Great National Work.


Product setting: The Great Country Industry is one of the second phase of the product matrix on the lead craftsman line. In the setting of the target group, we combine the characteristics of the existing private consumer group of the lead craftsman: 40 men. 40 The size of the male consumer group cannot be ignored, of course, in order to better cater to the psychology of consumers, we need to meet the basic functional needs of their products, to expand to the level of spiritual needs, for which we will be the value of the product empowerment: the Chinese dream-big country craftsman. The overall design creativity revolves around the craftsman spirit.


Bottle-shaped creativity: a gentleman works like a mortise and tenon joint, concave and convex with wisdom, and everything can be solved. Refine the Luban lock symbol in the bottle-shaped design to present the overall creativity of the product. Luban lock: the earliest mortise and tenon structure, and the mortise and tenon is also the representative of the craftsman spirit.


Gift box creativity: while walking at the tip of a knife, the concept of movable type printing with Chinese cultural heritage is grafted on the gift box packaging. What is passed down from generation to generation is not only the history of traditional wine-making culture, but also the mark of struggle in the historical scroll, which is confirmed in every bottle of wine with the spirit of craftsmen from big countries.

Tasting the wine of the great country, the master strives for perfection to achieve the classic sauce flavor and taste the most calm taste of life. Millions of manual hammering, to get a glimpse of the spirit of ingenuity, the development of the times, the need for big country craftsmen; to a new journey, we need to carry forward the spirit of craftsmen, redefine the firm persistence of leading craftsmen in big countries. The above is the introduction of the liquor packaging design of "Leading Wine-Great National Work. Special Note: The work has been put into the market and the copyright has been protected. Please do not plagiarize or embezzle it. The copyright belongs to the original ancient design. The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in ancient one. If there is any reprint, please indicate that it is from ancient one. Thank you! Key words in this article: professional liquor packaging design, liquor packaging design, Shenzhen creative liquor packaging design company, ancient design, leading craftsman liquor.