Fluffy clump
Logo design/VI design/Art direction
Rong Tuan Tuan is a new pet brand in China. It takes "A smarter way to love to explore the endless wilderness where people and pets coexist" as its brand concept, so that intelligence can better serve pets and improve the happiness index of people and pets.
We hope that the brand will show more relaxed and active side, instead of just the cold sense of science and technology. The design inspiration of Logo is based on the first letter "rtt" of the brand name. The three letters are combined into an abstract and intuitive lively pet image, which is displayed in interesting and diversified ways, so that the brand image can not only ensure its intuitive attributes, but also adhere to the artistic expression of the new brand, help the group to establish a unique brand image in the hearts of consumers.
In addition to the standard form of standing, Logo also has a variety of interesting display forms such as walking, running, wagging tail, playing, stretching and so on, which makes the brand have more abundant forms of expression in the process of communication. let the brand become a friend of consumers, can be like a real pet, lively, active, close, symbiosis with people, let people and pets can better coexist.